This Presentation Spread is for a Taiwanese brand Mullia, who invented a medical essential oil to control Diabetes and Hypertension. I translated the document from Chinese to English for foreigners.
As their conferences are named “Healthy School”, which reminds me of the chalk on a blackboard, I dig into the “School” concept.
I make some tests, and end up into using color pencil style.
Because color pencils has the image of the carefree childhood, where everything was simple and possible.
To make this concept of a quite adventurous cure softer.
So that I could stress the importance of its Natural and Sustainable side, yet still keep the professional feel by using for the titles, a bold sans serif’s clean line filled with childlike coloring.
Because the brand doesn’t want to look like conventional medicine, nor a bio beauty product.
I make it look more like a bio medecine.