Logo refresh + Visual Identity + Business card + Shop card + Stationary + Pattern design
Client: Butler Hotel, a business hotel situated beside Taichung train station in Taiwan
Needs: Modernize and internationalize the hotel’s image for local and foreign visitors as the train station was renovating
Destination: Taichung (Taiwan)
Year: 2017
Time: 2 months approx.
The project was done in Ton Horizon design agency, with its art director, senior designer and the marketing department.
The hotel is located at N. 180 on the street, and Taichung being at the centre of the country, Taichung station the central station of the city, the location is like a junction.
So I suggested the slogan “Anytime, Anywhere. We are accessible” and created the very logo as to express the 180º accessibility, providing 180º services.
A BREAK UNDER THE STARS
Because the hotel’s Chinese name sounds like central star, we developed the stars concept into the brand’s pattern, with very simple forms for a neutral and breathable design for everybody.
