How I turned a classic menu into a fun and informative experience for customers
Roles : GRAPHIC DESIGN + CRAFT
Client : A hybrid restaurant / boutique / gallery in Taiwan
Hello, I am Chia Huey SIM, a freelance designer based in Paris, with over 7 years of work experience.
Born in Malaysia, raised in France, and lived in Taiwan, my approach to design has mainly been shaped by my international working experience, with the focus on challenging the visual communication codes to be authentic and more inclusive.
Have an idea or a project, send me a mail.
Hello, I am SIM Chia Huey, a freelance designer based in Paris, with over 7 years of work experience.
Born in Malaysia, raised in France, and lived in Taiwan, my approach to design has mainly been shaped by my multicultural background and international working experience, with the focus on challenging the visual communication codes to be more authentic and inclusive.
Got an idea or a project, send me a mail.
A peek into what I do.
How I turned a classic menu into a fun and informative experience for customers
Roles : GRAPHIC DESIGN + CRAFT
Client : A hybrid restaurant / boutique / gallery in Taiwan
Roles : VISUAL IDENTITY + EXPERIENCE + UX UI
Client : A passionate start-up company in Taiwan
Roles : ILLUSTRATION + GRAPHIC DESIGN + ART DIRECTION
Client : A predominant Asian supermarket chain in France
Roles : GRAPHIC DESIGN + FOOD PHOTOGRAPHY
Client : A generous Korean restaurant in France
Visual communication brings value to your business, and I can help you. Here is how :
I can help you in advertising your business across print and digital media, by building trust with a consistent brand image, and producing creative and powerful communication tools for you.
As Thomas John Watson Jr said, “Good design is good business”.
Let the pictures do the talking. Use the power of illustration in your business to inspire with an authentic story, and stand out with this powerful marketing tool.
I can make visually appealing websites and apps interfaces, paired up with unforgettable experiences that convert, and a consistent brand image that builds trust across your diverse media.
Authentic or animated imagery is more likely to connect people together as it feels real. I can help with photography and videography, to make your audience feel even more related to your business.
I’m a global nomad, I speak several languages
Born Malaysian, I was raised in France and have lived for several years in Taiwan.
Starting from when I was a teenager, I’ve been working in an international environment. That’s how I speak several languages, especially French and Chinese fluently.
The diverse cultures I came into contact with have always been fascinating to me. Like an explorer, curiosity feeds my creativity. And this allows me to always bring fresh perspectives to the projects I work on, without compromising the authenticity of the message behind.
A multidisciplinary designer who tailors her services to your needs
To make it short, after high school, I worked as a self-learned designer while studying Applied Foreign Languages, with a specialty in International Trade. Then, I spent a few years in sales and cultural industries. Later, I advanced my visual communication skills in a Master program in Creative and Cultural Industries, before getting into design agencies, and got my skills honed in diverse range of design disciplines.
With this wide and diverse professional background, I’m now settled down as an independent multidisciplinary designer, collaborating with all size of companies, agencies and brands.
Image is crucial to any entity, and my mission is to align it to your business strategies. I provide creativity, authenticity, and simplicity. If you’re interested in a collaboration, please send your message to hi@sim-graphicdesign@com
TANG FRÈRES
Asian food supermarket chain, Paris
MAISON DES PIGEONS
Hybrid restaurant/workshop, Taipei
OTIDEM
Cultural product branch of ABYSSIUM, Paris
KELLER STUDIO
Hybrid restaurant/gallery, Taichung
UBER EATS
Online food & delivery platform, Île-de-France
PAUSE CORÉE
Korean restaurant, Paris
TOWA
Foreign languages school, Taichung
SONARY
Music app startup, Taipei